AP-GfK Poll: Americans say US cars top Asian autos


WASHINGTON — America's love affair with the automobile has a latest spark — a renewed affection for U.S.-made cars after a long dalliance with alien automakers.

Slightly more Americans now say the United States makes greater vehicles than Asia does, with 38 percent saying U.S. cars are greatest and 33 percent naming autos made by Asian countries, according to a connected Press-GfK Poll.

The survey suggests those numbers are mainly fueled by a plunge in Toyota's reputation and an upsurge in Ford's. The poll was conducted in March, as Toyota was being roiled by frightening publicity over its recall of more than 8 million vehicles around the world and allegations that it responded sluggishly to protection concerns.

Though the U.S. advantage is unassuming, it marks a significant turnabout for American automakers battered by slump and relentless competition from foreign manufacturers. When the same question was asked in a December 2006 AP-AOL poll, 46 percent said Asian countries made better cars, while just 29 percent preferred American vehicles, reflecting a insight of U.S. automotive inferiority that began taking hold about three decades ago.

Toyota's problems are not to be minimized now, David Williams, dean of the business management school at Wayne State University in Detroit, Mich., said in explaining the manner shift.

In both AP polls, Japan — home to brands similar to Toyota, Honda and Nissan — was by far the dominant Asian nation volunteered as producing the greatest cars. European autos — which include BMW, Mercedes Benz and Volkswagen — were called pinnacle quality by 15 percent last month, about the equal as the 17 percent who said so four years ago.

Williams and others also cited a new look Americans are giving U.S. automakers, particularly Ford and General Motors. Though GM and Chrysler went through bankruptcy previous year and the federal government invested $80 billion to keep them afloat, GM has revamped its lineup with more fuel-efficient and intersect vehicles. Analysts say Ford revived its reputation by not accepting the taxpayer rescue and improving its vehicles' gasoline mileage.


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