The German luxury car maker Mercedes Benz is all set to bring on Indians roads its little car, the A Class Mercedes Benz in a couple of years. The car which needs no foreword and is the epitome of luxury and style, the Mercedes is seeing India as a enormous market in the growing scenario for small car segment. This A Class will be the company’s entry level car in the country prepared to woo its customers in the little car segment.
The A Class by Mercedes will be lower priced, taking into consideration the line of rivalry as felt by the company. However the company has been trying to open this car for almost a decade now but kept delaying it due to pricing considerations. The company was in doubts whether such a elevated priced.
But this time the company is very hopeful and according to Mr. Peter Trettin, President and CEO of Daimler, Central and Eastern Europe, Africa and Asia, in the region I look following, India is a growth market and demand is growing because the financial system is growing. He further added, The competition is heating up in the little car segment in India and it is the right time to explore this opportunity.
According to auto experts, however the car is predictable to be priced in the range of Rs. 16-20 lakh. Many big auto makers also have in the past, withdrawn the idea of initiation such cars in India due to the pricing concerns. BMW did the similar and deferred launching the Mini in India. Launching high end little car has always been seen as a risky business proposition in India. But now India shows a perfect ground for such cars, thanks to its growing financial system which led to a similar growth in the demand for such cars.
The A Class by Mercedes will be lower priced, taking into consideration the line of rivalry as felt by the company. However the company has been trying to open this car for almost a decade now but kept delaying it due to pricing considerations. The company was in doubts whether such a elevated priced.
But this time the company is very hopeful and according to Mr. Peter Trettin, President and CEO of Daimler, Central and Eastern Europe, Africa and Asia, in the region I look following, India is a growth market and demand is growing because the financial system is growing. He further added, The competition is heating up in the little car segment in India and it is the right time to explore this opportunity.
According to auto experts, however the car is predictable to be priced in the range of Rs. 16-20 lakh. Many big auto makers also have in the past, withdrawn the idea of initiation such cars in India due to the pricing concerns. BMW did the similar and deferred launching the Mini in India. Launching high end little car has always been seen as a risky business proposition in India. But now India shows a perfect ground for such cars, thanks to its growing financial system which led to a similar growth in the demand for such cars.
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