Ford India is gearing up to commence its first small car Ford Figo, the car-makers new subcompact automobile in India in March in the price range of Rs 3.5 and Rs 4.5 lakhs, but is estimated to face struggle from a surplus of cars in the small car section.
The Ford Figo, which was unveiled in New Delhi will have to battle with of small cars from Maruti Suzuki, Hyundai, Chevrolet, Tata Motors, Fiat, Volkswagen, Toyota, Nissan and Honda, accounting for more than 70% of the new vehicle market.
The Ford Figo uses the car-maker's small-car proposal design, sharing fundamental technology with the Ford Fiesta, already memorable to Indian consumers.
This car comes in both petrol and diesel models in six variants, where the petrol version will have the new 1.2L engine with 70 bhp-75 bhp power, while the diesel version will have Ford's trendy 1.4L, Duratorq diesel engine, with a most horsepower of 68bhp.
From its modern headlamps, grille shapes and sculpted bonnet of its typical face to the slight integrated spoiler and chambered window shape at the rear, the Figo is filled with kinetic design touches.
The model will come in seven bright colors of which three are normal colors while four colors will be new sparkling colors to give various color choices to the Indian consumer.
Ford, which produces cars at its new integrated mechanized facility, at Maraimalai Nagar, near Chennai will be selling the Figo in Asia and Africa.
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