Hybrids Grew to 13.5% of New-Auto Sales in Nov


Toyota’s Prius maintained its top spot in Japan new passenger car sales in November for the seventh month in a row, posting 26,815 units, according to data from the Japan Automobile Dealers Association. Total passenger car sales for the month were 268,450 units giving the Prius a 9.7% shares of sales.

Honda’s Insight hybrid came in fifth in the overall rankings for the month, with 9,413 units sold. Combined, the two dedicated hybrids accounted for 13.5% of new vehicle sales for the month.

From April and September, hybrids constituted an average monthly 8.9% of sales in unit terms.

Since its Oct. 20 unveiling, Toyota's SAI hybrid passenger car -- which hits the market Monday -- has drawn pre-orders for 14,000 units, or roughly 4.7 times the automaker's monthly sales target. Hybrids could thus make up an even larger proportion of new-auto sales in the months to come.

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